What Are the Traits Every Marketer Needs?

7 characteristics that will help you excel at online marketing 

Teaching artists, entrepreneurs and creatives how to plan and execute their online marketing is a real joy for me.

Why?

The people attracted to the creative field, and the folks who choose to forgo traditional work structures to branch out on their own, are already brave and passionate and willing to put in the work.

Those are some great qualities working for them from the get-go!!

No matter how little or how much they know about marketing tactics and technologies, my students are more likely to succeed in creating and enacting their best-fit marketing strategies when they also exhibit the following traits. 

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The best marketers are:

#1: Big-Picture Thinkers

Day-to-day marketing can feel small and inconsequential, even frustrating. When small tasks are tied to big visions, they are imbued with more meaning and take up just the right amount of room in your schedule. Developing the ability to break down big-picture ideas into small action items is a superpower that keeps you on track to achieving your goals. Being able to evaluate whether or not an action item is aligned with your larger goals allows you to make better decisions and avoid working with no results. Smart marketers know how social media relates to email marketing, how email subscribers interact with their website, how every touchpoint and communication leads to dollars and sales.

#2: Unflappable

Because they’re big-picture thinkers, great marketers are unperturbed by small setbacks, shiny new objects or urgent requests. They aren’t distracted by the newest social media channel if they don’t have time to test it. They have talking points and information handy for outside requests. They know how to prioritize and use their calendar. They don’t panic about meeting their goals, even if some of their work is underperforming. (It happens to the best of us!)

#3: Risk-Takers

Marketing (especially paid marketing) involves trial-and-error and some financial risk. The best marketers know that whatever new strategy they try, its success can be measured and evaluated, even while it’s currently running. That means they can make in-the-moment changes and assess what they want to do next. Putting yourself and your work out there can feel vulnerable and intimidating. Having the guts to do it already places you ahead of the competition.

#4: Data-Driven

Risk feels less risky when you consume the associated data. Digital marketing is fueled by strategic and creative thinking, and supported and/or tweaked by measuring outcomes. If a marketer doesn’t evaluate what performed well, there is little chance of repeating or improving upon results. And a great marketer knows that data can be qualitative as well as quantitative. Reviews, testimonials and dialogue with real clients are just as important as clicks, likes and views.

#5: Empathetic

Smart marketers listen to their best-fit clients. They understand deeply what they desire and what they fear. They can step easily into the shoes of their website visitors, their email subscribers and their social followers. Because they have this power of emotional connection, they make better, more relevant content, and they demonstrate greater value to those considering becoming a paying customer. They also have better organized websites, more engaging social media accounts and they know how (and when) to make a sale.

#6: Willing to Learn

Digital marketing is an exciting space because there are always new opportunities, platforms, techniques and ideas to explore. This is what can also make the space feel intimidating to those new to marketing. However, if a business owner is willing and excited to learn, there is less hesitation, more opportunity and greater room for growth. Marketers often wear many hats – writer, designer, developer, video personality – but an eagerness to learn more about these tasks helps to increase the quality of content shared for promotional purposes.

#7: Great Delegators

Continuous learning is an important part of successful marketing practice, but executing that learning is just as important. When an entrepreneur or creative has built up the means to acquire volunteers, interns or a team and has become comfortable delegating to them, marketing becomes less of a burden. Different perspectives also encourage more creativity – in content creation, strategy and implementation. Going it alone without an outside eye is never the best option.

Of course, I also know the most successful marketers are Confident + Consistent.

Which is exactly why I lead a program to teach just that!

So tell me…

What traits do you already possess? Which ones do you need to work on? Any more you think I should add to my list? DM me @amyjacobus on Instagram. 

I strategize, consult and manage digital marketing and communications for small businesses and creative entrepreneurs. I’m based in Brooklyn, because I have a thing for exposed brick, cozy, local coffee shops and the can’t stop, won’t stop energy of New York.

Because I work with small companies, I get the chance to really know my clients – what makes them tick and how and why they should stand out in a crowded marketplace. A lot of my clients have a smaller staff, a limited budget and are already stretched thin for time. This leads us to tailor marketing strategies and solutions to each company’s unique needs and actual capacity.