What Are the Traits Every Marketer Needs?
7 characteristics that will help you excel at online marketing
Teaching artists, entrepreneurs and creatives how to plan and execute their online marketing is a real joy for me.
The people attracted to the creative field, and the folks who choose to forgo traditional work structures to branch out on their own, are already brave and passionate and willing to put in the work.
Those are some great qualities working for them from the get-go!!
No matter how little or how much they know about marketing tactics and technologies, my students are more likely to succeed in creating and enacting their best-fit marketing strategies when they also exhibit the following traits.
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The best marketers are:
#1: Big-Picture Thinkers
Because they’re big-picture thinkers, great marketers are unperturbed by small setbacks, shiny new objects or urgent requests. They aren’t distracted by the newest social media channel if they don’t have time to test it. They have talking points and information handy for outside requests. They know how to prioritize and use their calendar. They don’t panic about meeting their goals, even if some of their work is underperforming. (It happens to the best of us!)
#6: Willing to Learn
Digital marketing is an exciting space because there are always new opportunities, platforms, techniques and ideas to explore. This is what can also make the space feel intimidating to those new to marketing. However, if a business owner is willing and excited to learn, there is less hesitation, more opportunity and greater room for growth. Marketers often wear many hats – writer, designer, developer, video personality – but an eagerness to learn more about these tasks helps to increase the quality of content shared for promotional purposes.
#7: Great Delegators
Continuous learning is an important part of successful marketing practice, but executing that learning is just as important. When an entrepreneur or creative has built up the means to acquire volunteers, interns or a team and has become comfortable delegating to them, marketing becomes less of a burden. Different perspectives also encourage more creativity – in content creation, strategy and implementation. Going it alone without an outside eye is never the best option.
Of course, I also know the most successful marketers are Confident + Consistent.
Which is exactly why I lead a program to teach just that!
I strategize, consult and manage digital marketing and communications for small businesses and creative entrepreneurs. I’m based in Brooklyn, because I have a thing for exposed brick, cozy, local coffee shops and the can’t stop, won’t stop energy of New York.
Because I work with small companies, I get the chance to really know my clients – what makes them tick and how and why they should stand out in a crowded marketplace. A lot of my clients have a smaller staff, a limited budget and are already stretched thin for time. This leads us to tailor marketing strategies and solutions to each company’s unique needs and actual capacity.