What My Grocery List Taught Me About Designing a Website:

a pre-design checklist THAT WILL make your design process SO VERY SMOOTH

I love eating colorful, healthy meals. But I hate making them.

One deal I’ve made with myself is that if I’m going to make more healthy meals, I’ll get my groceries delivered.

That takes some of the ridiculous NYC maneuvering out of the equation (schlepping to and from the grocery store with as many totes as I can carry on the subway, or borrowing a car and then having to find another parking spot, or fitting my shopping into my schedule at all…)

But I’m telling you people, the cooking saga never ends!!

Since I started ordering my groceries, I’ve noticed there’s yet another preparatory step that needs to happen before I buy the food. I have to know what I want to do with it.

Buying my groceries without having a clear plan of attack for all the items in my cart invites many missteps to the whole process. I’ll have to stop at the store anyway, to pick up a final ingredient for a new recipe that I didn’t think to buy ahead of time. Or I won’t make it through all of the produce I purchased, and end up guiltily tossing my wilted spinach in the trash.

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I’ve found the best way to make healthy meals at home is to:


Find recipes I want to try and/or review ones I already enjoy


Determine how many I can make in the next week or two – and find something to freeze for later, if possible


Put those ingredients, and only those ingredients, in my cart


Order my groceries


Prepare meals based on which items will spoil first

By now, you’re probably thinking, why is she telling me about her 5-step grocery plan? Or maybe, why does everything in Amy’s life get planned ahead in some sort of multi-step process?

I can’t answer that second one. (Maybe ask my mom?) But I swear I do have a point on the first.

You see, it’s often the case that when we take on a new client for a web design project, they want to launch their new site almost immediately.

3-Step Website Refresh

My hour long master class will walk through easy web fixes that ensure your audience is finding the most compelling information on your site.

We have to explain to them that the best web design process is one that follows a steady plan:


Agree on primary function and audience of the website

How is your website going to make you money? Who are you trying to make money from?


Talk through the timeline

What are the pages and functions you must have for launch? Can you launch other, less necessary items and pages later?


Create an outline

What purpose does each page serve? How is it arranged? Did you cover it all?


Gather the content

What content will each page need? Do you already have it or do you have to make it? Gather it all to fill out your site outline.


start to build

Now, you’re ready to build the pages.

For an entrepreneur or small business owner, a website design is an intense process, no matter how simple the site.

When you’re deciding what lives on your website, you’re deciding how you want to show up for yourself and your clients, and that’s no small thing.

If you don’t follow a process throughout your design, you’ll find that you’ll need to hit pause, or even rewind. And you’ll likely require a redesign sooner.

If you do follow a process, you’ll launch the site quickly (but not immediately!), with all the elements you need and the confidence to drive traffic to it and grow your business.

So what kind of business are you trying to cook up with your website? Have you outlined all the ingredients you need? And do you have those ingredients in hand? Or a plan on how to get them before you begin to make it?


If you don’t know who your ideal client, customer or audience member is, chances are you’re wasting every minute you spend on social media, emails and more.

That’s why we created a worksheet to help you better understand and locate your ideal audience for every service or product or event you have. Totally free to use again and again!

    I strategize, consult and manage digital marketing and communications for small businesses and creative entrepreneurs. I’m based in Brooklyn, because I have a thing for exposed brick, cozy, local coffee shops and the can’t stop, won’t stop energy of New York.

    Because I work with small companies, I get the chance to really know my clients – what makes them tick and how and why they should stand out in a crowded marketplace. A lot of my clients have a smaller staff, a limited budget and are already stretched thin for time. This leads us to tailor marketing strategies and solutions to each company’s unique needs and actual capacity.

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