Your insider knowledge of your company can actually block you from writing great copy. Too much “here’s what we do, and we’re fabulous,” and not enough “here’s what you get from engaging with us.” My first step is to take into consideration what your ideal client/consumer/audience wants to know. My next step is to speak in their language.
Stuffing your copy with keywords can be stilted at best and robotic at worst. I can find the balance between search engine optimized and actually approachable. I acknowledge the Google gods but primarily write to real-live humans.
My background is in dance and journalism, so I’m a communicator by nature. Deadline-oriented? Check. Ruthless editor? Check. Grammar & accuracy geek? Triple check.
I won’t only suggest copy for your project – I can also brainstorm other ways to tell your story. Would video or imagery or icons better convey what you’re looking to say? I’ll let you know before drafting a sentence.
Why do you need a copywriter in the first place?
You might be stuck in a rut, using corporate-speak or flat, organization-approved descriptors that don’t actually mean anything. Your web copy could come from a variety of writers and thinkers who don’t mesh in tone or rhythm, so everything feels scattered. You may be behind on your deadlines and need someone who loves deadlines.
Whatever the case, your web copywriting needs clarity, cohesion and probably some trimming down. I can help.