Web Copywriting by Amy Jacobus Marketing

So, You’re A LinkedIn Natural

You like to keep it professional when it comes to talking about your work online. Collecting virtual handshakes via LinkedIn feels like a steady, stable way to you to build your network. Publishing longform articles on your own LinkedIn profile will help you develop the power of that network even more, and don’t forget to do some cheerleading for your connections. They’ll thank you for it!

3 TIPS TO ROCK IT ON LINKEDIN

PUMP UP YOUR PROFILE

An empty LinkedIn profile is a sad LinkedIn profile. Make sure you completely fill out your job experience, outside activities and achievements, groups you belong to, and information about you and your brand. Use a great profile image. Ask friends and coworkers to endorse you for various skills. First impressions matter on LinkedIn so if you don’t have a lot to say, you’re going to be passed right by.

Help Others

Know how you asked some friends to endorse you for skills? Find time to endorse others in spare moments to show some love. Link and call-out career opportunities that look like a fit for connections you know are looking for work. Send helpful articles you’ve discovered on LinkedIn to colleagues you know will gain something from reading them!

Post Consistently

To be successful on any social channel, you need to show up consistently. Update your profile with new projects when you kickoff. Ask work-related questions or for office advice from your colleagues to start conversations. Share events that your audience may enjoy. Publish your own content (you can re-purpose blog entries and videos) to your page.

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