Branding & Web Design
Nel Shelby Productions
Step 1: Discovery / Research
First, we asked Nel what she wanted most to communicate to her clients. Then we sent out a survey to a group of her existing clients asking what was important to them in a videographer and what they love most about working with Nel and her team.
Step 2: Design
Here’s where we started to play. We presented some new aesthetic choices for Nel’s website and online identity. Nel was already a fixture in the dance community. Her current logo needed refinement, but we didn’t want to change it altogether. We explored new configurations, adjustments, colors and font pairings to give Nel’s brand more movement and approachability.
Step 3: Refinement
We showed our designs to Nel and made small adjustments based on her feedback. (Ultimately, the final design is up to the client—it’s an ego-less process for us!)
Step 4: Website Redesign
We applied the design changes to Nel’s website and email communications, bringing her branding in closer alignment with her core values, and expressing what sets her apart in new copywriting and messaging overall.
Increase in Users
Increase in sessions
increase in page views
The first step to a beautiful brand?
Before you sketch your first designs, you have to know, understand and care for your target audience. Enroll in the first module of my signature Confident + Consistent Marketing program, and learn how to attract and maintain your best fit clients. Then, you can collaborate with designers to make a brand that speaks to them.