I strategize, consult and manage digital marketing and communications for small businesses, creatives, artists and nonprofit organizations. I’m based in Brooklyn, because I have a thing for exposed brick, cozy, local coffee shops and the can’t stop, won’t stop energy of New York.

Because I work with small companies, I get the chance to really know my clients – what makes them tick and how and why they should stand out in a crowded marketplace. A lot of my clients have a smaller staff, a limited budget and are already stretched thin for time. This leads us to tailor marketing strategies and solutions to each company’s unique needs and actual capacity.

We don’t work with a one size fits all philosophy, and we don’t expect you to take on more than you can handle.

MY AMAZING CLIENTS

I work with some incredible mission-minded people and organizations.

MY AMAZING CLIENTS

I work with some incredible mission-minded people and organizations.

Before I launched my marketing consulting business, I pitched dance stories to The New York Times as a PR professional. I survived tight grant proposal deadlines and shaped copy and storytelling for performance programs with a ballet company. I met my partner Ben working coat check at a museum. I choreographed and produced my own dance performances.

All of these experiences shapeD how I balance big picture with expertly planned, incremental progress.

I have always been a mover, shaker, doer, and my two greatest passions as a child were writing stories and dancing. I still have a purple folder filled with my first forays into storytelling when I was five to nine years old – “A Day at Grandma & Grandpa’s House” was typed on my grandfather’s typewriter, simply bound with staples and hand-illustrated in crayon.

My dance life became equally polished and organized. Daily classes in ballet, tap, jazz, lyrical and hip-hop in Plainfield, Illinois. Regional competitions with gems in my hair and the kind of red lipstick that lasts all day.

I stayed the course and followed my passions, studying dance and journalism at the University of Iowa, pursuing extra credits, cramming in additional courses and working three jobs along the way. Working hard is in my blood (thanks, Mom & Dad!) and believing fiercely in the magic of word choice and the power of movement kept me motivated.

My move from the Midwest to New York was a no-brainer. I needed to write where the dance was. I needed to dance in the city where The New Yorker lived.

My passions melded in a perfect union in the PR world – or so I thought.

After only six months of working in a small but reputable PR firm for the performing arts, working endless days begging The New York Times critics to show up to our clients’ shows, only to deliver brutal dissections of the artists’ work to them in a bundle of press clippings, I thought, ‘Why am I doing this?’

‘Actually, why are the artists doing this? Wouldn’t it be so much better for them to take control of their own storytelling? To spend their time and energy sharing their singular vision before the next big gig? To generously give themselves to their audience before a show and not worry as much what a critic might think during it?’

And that’s when I discovered my love of marketing.

Fast forward years later and my mission is still strong and from the heart – to help arts organizations, nonprofits and socially conscious entrepreneurs tell their stories with impact, elegance and intention. Especially in the one place every potential fan, audience member, donor, volunteer and customer has access to: the web.

My best work happens online – steering companies in organizing and designing websites that really work for them, that scale as their companies grow and that speak to their ideal audience.

I firmly believe that you can do great work and get noticed without feeling completely overwhelmed — if you have the right plan in place. This is why I share helpful, actionable bright ideas in my marketing tips newsletter every month. Making the plans is my ultimate superpower. Let me help you make yours!

IF YOU’RE LOOKING FOR TOTALLY PRACTICAL, FULLY LEARNABLE WAYS TO UP YOUR MARKETING GAMe, THIs Is THE COMMUNITY FOR YOU.

I run a small business, and that means, yes, I will occassionally offer things to you on my newsletter that cost real money. But more often than not, I will teach things for free. Things I’m thinking about and jotting down on the subway. Like whether or not you should hire a project manager, some arts marketing pet peeves to avoid, and why the calendar is your bestie.

And if you subscribe to these monthly bright ideas, you will immediately receive a worksheet I hope you’ll use over and over, helping you pinpoint and understand your most valuable audience for every campaign you create. 

Join me. Write me. Tell me what YOU want to learn.

With warmth & excitement,

Amy

 

Amy’s head shot by Classic Kids Photography; dance photo by Karli Cadel; team photos by Whitney Browne