Marketing Your Thanks:
Ideas to Delight Your Clients During a Season of Gratitude
You’ve heard me blather on and on about customer service being a big part of your marketing on this blog.
I’ve lectured that what people say about you is way more important than what you say about yourself.
And I bet you know from personal experience that the way you’re treated as a client or customer is perhaps the biggest reason behind whether you are more or less willing to recommend a business to a friend.
Well, you might still be choosing your Halloween costume, but Thanksgiving is right around the corner, and the holidays right after…
It’s time to start thinking about how you can shower your clients with your appreciation during this season of gratitude.
Below are three easy ideas for using your digital marketing toolkit to amplify your appreciation, delight your clients (and spark more word-of-mouth love).
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use email and social media marketing to amplify expressions of gratitude.
Offer a loyalty discount, perk or friends-and-family rate to share
Many entrepreneurs and nonprofits are going to start advertising their Black Friday and Cyber Monday sales or Giving Tuesday campaigns.
And while I encourage you to hop on these online sale bandwagons if it makes sense for your company, I also encourage you to skip the mad rush of the open-to-the-public sale and offer an appreciation discount to your most valued clients and customers instead.
This is audience segmentation at its finest. Sharing perks with your most loyal audience!
Is there a next-level service, workshop or product you can offer anyone who worked with you in an entry-level way this year?
If you’re a life coach, can you offer an “end-of-year reflection” call? Or an “energize your New Year” call? If you’re a designer, can you offer custom holiday cards, thank yous or gift wrap for any companies you branded this year?
What kind of discounted rate might you give to the people most likely to work with you again? Isn’t this better than trying to attract a bunch of bargain hunters into the fold?
And don’t think you can’t attract new clients with this kind of offer as well. Maybe your best clients want to share a “friends and family discount” for your services with someone they know who needs what you offer! Retail stores aren’t the only ones who can offer a little something for friends of friends. 🙂
Use your email marketing to send your offers to special segments of your list. Follow up at least once. Create a secret Facebook / Instagram ad that runs as a reminder just for those email addresses to make sure they see it.
Give Thank You Gifts To Your Followers
You’ve worked your butt off to grow a following on Instagram or Facebook or Youtube, right? You make free, fun and valuable content to share with them regularly?
What can you do to show your appreciation that your followers show up, participate and read/watch/share what you create?
Post a thank you to your most engaged audience on the social media platform of your choice. Give something away for free, no strings attached.
Word to the wise: don’t give away your services, unless your systems are so streamlined, it would be no big deal to do something for free. (I find this is never the case, but maybe you’re more magic than me.)
Another tip? Choose something that can be delivered electronically to make it easier on yourself.
It can be a set of e-gift cards to your first 10 commenters or a fun graphic to be used as wallpaper on their phone or a journal prompt or your favorite recipe… What do you think would make their day? Get creative!
Send Thank You and Holiday Emails With No Ulterior Motives
How great does it feel to get a thank you card or email or text? How heartwarming is it to receive a Christmas card with an adorable family photo?
You can double up on your holiday greetings in the mail, by sending your warmth through email as well.
Write about why you’re thankful for the real-life humans behind those email addresses on your list, and send them a heartfelt email Thanksgiving week. No “content,” no pitches. Just gratitude.
Craft a holiday message that’s personal and warm and schedule that to go out during Hanukkah and Christmas, too!
What better way to express your appreciation than to send a message with no ulterior motives, and no sales, just warmth?
It sounds simple, because it is. But there aren’t many people doing it, believe me.
The warm and wonderful way you treat your clients is why they share your content, refer your services and come back to you with new projects.
Add more gratitude into your marketing plan this fall and winter season. You’ll feel good, they’ll feel good. And even if there’s no direct relationship between showing your appreciation and new sales, you’ll be surprised how many conversations you open up, how easy it is to get back on people’s radar, and how you’ll continue to inspire new business because of your great reputation for kindness and care.
I strategize, consult and manage digital marketing and communications for small businesses and creative entrepreneurs. I’m based in Brooklyn, because I have a thing for exposed brick, cozy, local coffee shops and the can’t stop, won’t stop energy of New York.
Because I work with small companies, I get the chance to really know my clients – what makes them tick and how and why they should stand out in a crowded marketplace. A lot of my clients have a smaller staff, a limited budget and are already stretched thin for time. This leads us to tailor marketing strategies and solutions to each company’s unique needs and actual capacity.