Harness your Passion in Your Pitch:
Selling Your Brand Without Sounding Sleazy
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Did anyone ever tell you: “You need an ‘elevator pitch’”?
Personally, I don’t think I’ve ever talked to anyone I didn’t already know in an elevator. Never have I had to make a last-minute pitch to a potential client or employer while riding the lift 10 flights down. The whole phrase “elevator pitch” feels from another time – like when my partner Ben (70 years old at heart) said, “…like a fire bell in the night,” and we all stared at him like he had three heads.
Still, it’s important to be able to say what it is that you do, concisely and clearly and with gusto.
Not necessarily because you’ll only have 45 seconds of someone’s attention, but because if you want their undivided attention, you’ll need to hook them from the beginning.
I have a winning formula to help you make a compelling pitch.
A lot of artists, entrepreneurs and creatives I know struggle to wrap up all they do in just a few short statements.
They might be multi-passionate people, who wear many hats and hold several jobs. Or they might wrestle with jargon someone on the outside just won’t understand.
My winning formula will help you streamline these competing priorities and focus your pitch. It’s just 3 things:
What Others Gain From Your Work
The Actual Thing You Do
So, if I’m crafting my own pitch, I’ll say that what others gain from working with me is a sense of relief. Less stress and more ease in their marketing and promotion of what they do.
My superpower is taking longterm, lofty objectives and turning them into manageable to-do lists. Why do I know this? Clients told me so. Ask for testimonials or look through reviews or ask a bunch of your friends and family what they think your superpower is!
And the actual thing I do? I offer digital marketing strategy. We build or project manage website redesigns. We offer copywriting and content advice. We create email marketing systems that automate important offers and messages. We plan for marketing in advance and hold you accountable to that plan.
So after all that consideration, here’s my pitch:
I make marketing stress-free for creatives, entrepreneurs and nonprofits. My ability to break down big picture goals into bite-sized, actionable steps relieves the pressure they feel about doing everything and helps them prioritize and plan what’s important and essential. My team consults on all things digital – from website design to email marketing.
I strategize, consult and manage digital marketing and communications for small businesses and creative entrepreneurs. I’m based in Brooklyn, because I have a thing for exposed brick, cozy, local coffee shops and the can’t stop, won’t stop energy of New York.
Because I work with small companies, I get the chance to really know my clients – what makes them tick and how and why they should stand out in a crowded marketplace. A lot of my clients have a smaller staff, a limited budget and are already stretched thin for time. This leads us to tailor marketing strategies and solutions to each company’s unique needs and actual capacity.