Grow your service-based business and attract your best-fit clients
You already know you need to employ stronger marketing practices and show up more consistently and confidently when promoting your work.
But excelling at what you do and feeling confident promoting it are two completely separate talents.
So, you know that you need to build a website that converts visitors to clients, and keep prospects engaged through compelling content on email and social media. You’ve been told 700 times that copywriting is an essential skill to survive in this entrepreneurial life.
And you feel plenty aware that to approach marketing without a plan is to throw money and time down the drain.
Here’s what you might not know:
Provide you with a steadier stream of work
ALLOW YOU TO RAISE YOUR RATES
Give you a break now and then
Build stronger relationships with existing clients
Keeping to a marketing plan is an essential ingredient in growing your business, but making marketing a regular part of your routine IS HARDER THAN YOU THOUGHT IT’D BE.
SO, You Know You Can Grow Your Business with Online Marketing – But WHERE DO YOU EVEN START?
You may have even created a list of topics to talk about on social media, on your blog or to your email subscribers. Maybe you hired a Virtual Assistant to grow your Facebook page so there’d be an audience for your new content.
But instead of keeping to a consistent schedule delivering value and engaging with would-be clients, you fell into a habit of hitting snooze on all your marketing tasks, pushing them off “just one more day” while you focused on projects for clients.
HERE’S WHY MOST BUSINESS OWNERS CAN’T STAY CONSISTENT IN THEIR MARKETING:
Plus, not having a comprehensive plan to refer back to means most small business owners are constantly reinventing the wheel, distracted by shiny new social media platforms or quick-win strategies that won’t build the lasting relationships or deep connections their business needs to expand.
Here’s why shiny new object syndrome won’t help you grow your business:
But the basic principles of clear, concise, compelling and creative communication will always serve you in your journey to build your service based business.
And the ability to connect multiple channels of communication without overcomplicating things or losing sight of your true objective is a lifelong skill you can use to take advantage of the right opportunities at the right time.
If you know exactly who you aim to serve, how to brainstorm and package compelling content, how to drive potential clients to action, and how to organize campaigns on the calendar, you will continue to outshine your competitors with better, smarter marketing on every platform.
Which means… even if you’ve started and stalled multiple times in your marketing efforts, you can still assemble a plan that is as actionable as it is effective.
The 5 mindset shifts you need before you can market smarter in your business
MYTH #1: You should delegate your online marketing to someone savvy and cooler than you are.
You shouldn’t waste time learning how to manage a Facebook group or segment your email subscribers… right??
You can absolutely delegate the tasks that don’t tap into your strengths as leader of your biz, or don’t light you up when you tackle them. But you can only delegate what you can direct.
If you don’t understand the objectives behind a marketing task, or how to measure its impact, or you can’t articulate the strategy behind it, you can’t possibly manage someone else doing the work. How will you give feedback? How will you assess their approach? How will you know if it’s successful?
Learn the ropes, then you can hand them off to someone else.
myth #2: Your business is too green, or too small, to benefit from a marketing plan.
Why talk about new services if you haven’t tried them out yet?
Well, let me tell you something about the early years in my own business. When I stayed quiet about what I did, trying to let my projects speak for themselves, I got inquiry after inquiry for services I no longer offered. Even when they weren’t spelled out on my website!
As I became more and more proactive about explaining how I serve my clients, I was given more and more opportunities to work on ideal projects. I learned it’s never too soon to be intentional with how you communicate about your business. What you say and how you say it is absorbed more deeply than you’d ever imagine.
myth #3: You don’t have time for marketing.
‘That’s why I want to delegate this stuff, Amy, geez!!’
I get it. I do.
What if I told you that if you invested the time in a deeper understanding of your whole system of marketing, and you implemented some best practice strategies on auto-pilot or easy, predictable schedules, you wouldn’t have to spend hours a day on marketing. You might not even have to spend hours a week!
When you learn to prioritize what actually moves the needle for your business and project plan your marketing tasks, you will finally feel organized and efficient in your approach to email, social, your website and more.
myth #4: I just need [this many more] followers, subscribers and likes.
All of these are short-term solutions to a critical and constant component in your business. And I hope you’re in business for the long-haul rather than the short-term!
Focusing on quantity rather than quality is symptomatic of a complete misunderstanding of what online marketing is and how it can transform business.
You can make six figures a year without tens of thousands of Instagram followers. (I do!) You can attract better-fit projects without a high-production YouTube channel. (I do!)
And you can improve your quality of life, saying yes to the projects you love and no to the projects you don’t, by making improvements and tweaks to your current practices while you put in place a bigger, bolder plan.
myth #5: You have to invest mega bucks in advertising to see real return.
You’re right. You might have to spend some money on ads to show up in your followers’ feeds or first in those search results.
But here’s the thing.
It’s completely free of cost to develop a deep connection with your ideal clients. And it only takes a little creativity and time to build consistent communication that they actually find interesting, valuable and inspirational.
You can get meaningful results (and real revenue) from an email list of 50 people or a private conversation in your DMs.
You can capitalize on those results through paid ads once you know they hit the mark. And you won’t have to spend as much money or time testing them to see the payoff.
They built their business focused on what they want to do, solidifying their services and systems for life coaching, wedding photography, financial consulting, fundraising help, etc. – having no idea how to promote those services or sell them to strangers.
And they jump from one new marketing tactic to the next, without setting goals or measuring results.
But as long as you can bust through the myths that most service providers believe about marketing their business, you have every opportunity to learn the systems and best practices that will grow your business to levels you never knew possible.
To communicate so effectively and with such genuine ease, you’ll be able to grow your team, grow your revenue, and build a waitlist for your services so you’re never overbooked.
The key ingredient to all of this is confident and consistent marketing.
And that’s what I’d love to teach you.
A Group Program Teaching Service-Based Business Owners Smart, Simple and Systematized Online Marketing So They Can Attract and Engage More Clients
Confident + Consistent Marketing
I wanted to teach the high-level “why” behind every component of your marketing, while also giving you the guidance to execute actual improvements to every little channel you use.
Confident + Consistent Marketing is where conceptual meets practical.
This isn’t a master course in modern marketing theory alone. This program packs as much action as possible into each week to ensure you actually apply what you learn in real and tangible ways.
Yes, you’ll learn the basics of online marketing – how to define your audience, build a website that converts, create compelling copy and content, make engaging email campaigns, and really engage your followers on social media. You’ll also walk away with a complete marketing master plan that you can confidently keep up with to consistently build your business and save time in the process.
Every service providing business owner I interviewed before making this program said they wanted something that combined quick action steps with longer term planning. You’ll notice progress immediately in your marketing as weeks go by in this course, and the lessons will also build to create a consistent system of communications for your business in years to come.
Confident + Consistent Marketing will:
Give you direct access to marketing advice from Amy and her team, during live weekly calls with your cohort.
Help you attract perfect-fit projects with greater ease.
Set you up for long-term interest and a consistent stream of new business.
Provide methods to approach marketing with limited resources.
Eliminate meaningless communications tasks from your to-do list.
Teach you the basics required to expertly delegate any marketing tasks you don’t want on your plate.
“Amy is awesome.
– whitney browne, whitney browne photography
HERE’S HOW IT ALL BREAKS DOWN:
Each week, you’ll get access to a new set of video lessons, providing answers as to why you should update and improve your marketing tactics, best practices for that week’s topic, and a homework assignment that gets you one step closer to your ultimate marketing master plan. These assignments will immediately jumpstart your marketing efforts by applying the core teaching of the week directly to your unique work.
You’ll also have the chance to meet with your cohort during a weekly group call to discuss the lessons and how they apply to your business.
Attract and Retain Your Best-Fit Clients
Pinpoint, understand and locate your ideal clients and customers.
Make a User-Focused, Money-Making Website
Create or modify your website with that ideal user in mind so you can increase traffic and engagement.
Create Copy & Content that Inspires and Sells
Write with ease, with joy and with purpose, actually persuading your ideal audience to take action.
Construct a Compelling Email Strategy
Make emails a more seamless & fun part of your marketing strategy so you can grow a loyal audience that can’t wait to buy from you.
Build Relationships and Sales on Social Media
Make true connections and drive sales on social media without spending hours online each day.
Make Your Master Marketing Plan
Create a marketing calendar that easily fits into your busy schedule and keeps you connected with your audience.
And because everyone needs some nudging and coaching to implement their best work, you’ll also get:
bonus #1: Weekly Members-Only Group Calls
8 WEEKS OF DIRECT COACHING, ACCOUNTABILITY & COMMUNITY
Show up on our weekly calls to share progress, get personalized feedback from me and my team, as well as your fellow program participants, and ask questions when you feel stuck. During implementation and live review weeks, we will even offer the opportunity to review your work so far, helping you course-correct if you’re veering off track and providing real-life examples of how to implement our strategies to all students. Video replays will be uploaded to the Confident + Consistent Marketing member area, so you’ll never miss out on direct advice from me along the way.
bonus #2: Lifetime 50% Discount on 1:1 Coaching
Quick Strategy for When You Get Stuck
When you enroll in Confident + Consistent Marketing, you’ll get a 50% discount code to use on all future 1:1 Marketing Strategy calls. These calls include one focused hour of my time and attention via video call to help you get unstuck, review your work or make plans going forward. What do you get in an hour? All the ideas and insights you can jot down! And a recording of our call for future reference.
Value: $250 per call
we have a 100% Money Back Guarantee
Confident + Consistent Marketing is a complete framework for online marketing that you will be able to reference and put into action in your business for years to come.
I want everyone who joins this program to learn and to THRIVE. That’s why I’m offering a full refund – 100% of your money back – if you don’t feel satisfied with your purchase after 3 weeks of lessons.
If you participate in the first 3 weeks of lessons in the first 30 days, and you are not satisfied with the program, we will offer a full-fee refund.
You must complete the first 3 weeks of lessons and assignments – we put a lot of work into planning and teaching, and we want to see that you’re putting the work in, too.
Join Confident + Consistent Marketing today and you’ll get:
The complete Confident + Consistent Marketing Course, including 6 Main Topic Training Modules in video format, with over 21 video lessons, and associated PDF homework assignments and marketing templates (value: $2,750)
Weekly Private, Members-Only Group Calls with Amy and other program participants for 8 weeks of accountability, community, troubleshooting & clarity (value: $4,000)
A Lifetime 50% Discount on 1:1 Coaching Calls with Amy for quick-hour strategy sessions whenever you need them (value: $250 per session)
That’s a value of at least $6,750
But working in a cohort structure allows me to offer Confident + Consistent Marketing curriculum and coaching at 15% of the total value.
Enroll today for
Registration Closes Sep 30, 2020, 7:00pm EDT
Dig Deeper Into Each Week’s Training:
Week 1: Attract and Retain your Best-Fit Clients
During Week 1 we’re going to do a deep dive into who your ideal audience is, what they want and where to find them. This is often the most uncomfortable exercise for my marketing clients, and it’s also the most important! Without this understanding, your marketing plan just won’t work.
By the end of Week 1, you will know:
- why you need to define your audience in the first place
- an interview technique that teaches you to use information from your favorite current clients to find and attract your favorite new clients
- how to create a brand compass to ensure you stay on course with your communications in future modules
- the competitive landscape and possible objections people might have to working with you
- how to build a customer appreciation system in your business that encourages loyalty and word of mouth referrals
And you will have completed:
- the target market and competitive landscape sections of your master marketing plan
- a round of interviews with your current best-fit clients
Week 2: Make a User-Focused, Money-Making Website
By the end of Week 2, you will know:
the key principles in building a user-focused website
the essential information and pages every site must have, regardless of your type of business
how to track and evaluate critical pieces of your website’s performance
what to include on your web maintenance checklist
And you will have completed:
- the website section of your master marketing plan
- essential updates on your existing site, or started your project plan for a new site
Week 3: Create Copy & Content that Inspires and Sells
By the end of Week 3, you will know:
the broad fundamentals of excellent copywriting
how copywriting for the web differs from writing anywhere else
when to ditch copy completely and use other storytelling techniques instead
And you will have completed:
- the content and storytelling segment of your master marketing plan
- important revisions of some of your most important copy already in use in your business
Week 4: Implementation & Live Review
Anything you’re working on from the lessons in Weeks 1-3, now’s the time to keep it going.
BONUS: We will open up our weekly live q&a to include a candid review of your work so far, as long as you can submit some work to us in advance!
Week 5: Construct a Compelling Email Strategy
By the end of Week 5, you will understand:
why email is still the best way to keep in touch with your best-fit audience
how to personalize your email marketing so it is relevant to your subscribers (without individualizing email so much that it takes over your life)
when and how often you should send emails
the must-have elements of a successful email strategy
And you will have completed:
- the email marketing section of your master marketing plan
- your all-important welcome and nurture series for new subscribers
Week 6: Build Relationships and Sales on Social Media
By the end of Week 6, you will understand:
- why social media should be social, and not just shouting into the void
- which platforms you should prioritize for your unique business – and why!
- best practices for the top platforms out there, so once you choose where to spend your time, you’ll make the most of it
And you will have completed:
- the social media marketing section of your master marketing plan
- PLUS, you will choose which platforms you’ll prioritize in your marketing and how you’ll engage there
Week 7: Make Your Marketing Master Plan
In Week 7, you will learn my “5-Step Future-Forward Formula” to create an actionable marketing plan you can actually commit to.
This is my Project Management experience coming out in full force. A method of organizing tasks and anticipating challenges that sets you up for that consistency we’ve been talking about this whole journey.
It’s my superpower, and I’m teaching it to you in five steps.
Week 8: Implementation & Live Review
SUPER BONUS: Students will be allowed to submit all or part of their marketing plans to us for review, and we will provide live edits on our weekly Q&A to 1-3 lucky participants!
Ready to join us?
Sign up today if you’re ready to see growth & profit without having your website, email and social media marketing take over your life.
This 8-week program runs October 5-November 27, 2020 and features weeky group coaching and more than 21 video lessons on improving your approach to your audience, website, email, social media, copywriting and planning. All for $997.
Registration Closes Sep 30, 2020, 7:00pm EDT
Confident + Consistent Marketing is Right for you If:
Did you catch yourself raising your hand?
Stop treating marketing like it’s a series of small fires to extinguish.
Stop wasting time, posting without a strategy and jumping from tactic to tactic, desperate for results.
Start working from a big-picture strategy that’s easier to sustain and scale.
I can’t wait to see you in Confident & Consistent Marketing this season!
Still Questioning if this is a right fit for you?
It’s very possible you have some concerns running through your head right now. Past students have asked excellent questions before deciding whether or not this course was right for them. Let’s walk through the most common concerns.
I DON'T HAVE TIME TO IMPLEMENT MY PLANS!
THIS PROGRAM IS TOO EXPENSIVE FOR ME.
I consider this program to be a one-time investment in your company’s marketing future for years to come. Learning these concepts will make you more effective and efficient, and able to stand on your own two feet in promoting your work.
That said, marketing your business involves ongoing investment – in advertising, in technology, in assistance… This will not be the only money you ever spend on your marketing.
But it can help you spend future money more wisely. Why? Because you’ll understand more deeply how every aspect of your marketing works, and your marketing plan can help you budget.
After all that, if you still have no interest in investing in this program, it’s probably not for you!
And please—this is important—if investing in this course places you in any financial risk for affording groceries, your rent, your electric bill, do not make this purchase! Immediate needs like shelter and food are more important than your marketing.
Won't I have to learn a whole new set of tricks as technology changes?
Marketing platforms come and go, and you’ll likely need to learn to adopt new strategies or technologies in the coming years. Just think of what websites were like 5 or 10 years ago!
Still, the main point of Confident + Consistent Marketing is to teach you timeless marketing and project management strategies that will ensure whatever new technology you adopt, you’ll have a reason why you’re there, and a strong foundation of communication skills to use there. You’ll be able to fit your new marketing tactic into a comprehensive plan, instead of dabbling with no consistency whatsoever.
I DON'T HAVE TIME TO PARTICIPATE.
Confident + Consistent Marketing runs Oct 5 – Nov 27, 2020.
This program requires 5-10 hours of your time each week. Work can be done on the weekend or during early, quiet mornings over coffee. And it’ll be fun!
But if you’re really feeling stretched thin right now and can’t imagine fitting in ANY hours of extra work, you have access to the video and audio lessons for as long as this program exists – and we don’t have any plans of taking it down anytime, ever. You may not get to participate with the live group during q&a sessions, but that’s ok!
You will always get an invitation to jump into action with the group live when we launch the next time. And the next time after that. And the next time after that!
I'M ALREADY AN EXPERT ON SOME OF THESE TOPICS.
Every lesson is important and builds on the last, and since I LOVE a good Q&A sesh, I will always take questions that help you relate principles in the lessons to your own unique work. Our Facebook group will also be there for you to ask further questions of me, my team and your peers.
I hope that everyone coming in will have some foundational knowledge about marketing, and their own marketing success stories (or failures) to share.
We’d love for you to share your own expert advice with our group during the weeks where you feel super knowledgeable and on point. And we know you can learn from the rest of us during other weeks when you aren’t as comfortable with the material.
If you’re still worried this is too basic for you, email me to ask more firstname.lastname@example.org.
EVEN IF I LEARN STUFF, MY BOSS WON'T LET ME IMPLEMENT IT.
If you run into obstacles implementing the work, we will help you find hard data and extra-compelling arguments and expert outside opinions to help you persuade a nervous superior. I’m on your side. It’s too important not to put this work into motion!
Sidenote: if your boss is that rigid, this course can help propel you into a new marketing stratosphere – giving you more knowledge that rolls off the tongue in interviews for your next job. Get outta there!
I MIGHT NOT BE AVAILABLE DURING THE WEEKLY Q&A SESSIONS.
No worries! There will be replays for each one, I will be in your inbox guiding you through it all, and you can still get feedback on assignments via email on your own time.
WHO ARE YOU TO TEACH ME WHAT TO DO??
My solutions can be tailored to work for companies of all sizes and strengths, and since I’ve found that I am often repeating myself over and over, I thought why not teach and reach many more people at once in addition to working with them one-on-one?
You can read some testimonials about me and my approach to marketing all over this page, but I’ll tell you that my two greatest superpowers are:
1. Being able to synthesize huge ideas into coherent action steps that feel actually doable
2. Project planning like a badass, so everything runs smoothly and there are no moments of last-minute panic
I’m going to teach you one of the ways I live out those superpowers when I walk through my “Five Step Future-Forward Formula” in Module 6: Make Your Marketing Master Plan.
WHAT IF I WANT A REFUND?
I ask that you please complete Weeks 1-3 this program with us and turn in your assignments to my team before we can give you a refund. This ensures we know you participated to the best of your ability and still are dissatisfied.
Let me be crystal clear – you’ll need to decide that you would like a refund within the first 3 weeks. We cannot offer refunds after 30 days.
Remind me - what exactly do I get if I enroll?
Sure! You’ll get immediate access to the complete Confident + Consistent Marketing Course member site, which will be updated each week to display the 6 Main Topic Training Modules in more than 21 video lessons, with PDF homework assignments and marketing templates (value: $2,750)
You’ll also get:
- Weekly Private, Members-Only Group Calls with Amy and other program participants for 8 weeks of accountability, community, troubleshooting & clarity (value: $1,400)
- A Lifetime 50% Discount on 1:1 Coaching Calls with Amy for quick-hour strategy sessions whenever you need them (value: $87.50 per session)
There might even be a couple of extra special bonus materials thrown in along the way, because I’m so super excited about this program!
All of this adds up to a total value of at least $4,237.50, which might be out of reach for the early-stage service-providers that need this training.
“AMY definitely makes it less stressful.
– Cameron McKinney, choreographer
Registration Closes Sep 30, 2020, 7:00pm EDT