Bright Ideas on Capacity Interactive:

Hiring an Outside Project Manager

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Capacity Interactive is the genius company behind an inspiring annual Digital Marketing Boot Camp for the Arts here in NYC – so I am so thrilled to share my new guest article for their Ideas blog!


“Your organization’s website is your first impression.

Your organization’s website is your first impression for many of your potential ticket buyers, patrons or clients. It shows off your visual identity and houses all of the essentials about you and your mission. Your sales, fundraising, online engagement, lead generation, and more depend on your place online.

Frequent smaller scale improvements, referred to as iterative design, are a smarter and more affordable path but only if and when you have the solid foundation and flexible CMS you need for continuous tweaks, tests and add-ons. And to build that foundation, you might first need a major overhaul.”


If you don’t know who your ideal client, customer or audience member is, chances are you’re wasting every minute you spend on social media, emails and more.

That’s why we created a worksheet to help you better understand and locate your ideal audience for every service or product or event you have. Totally free to use again and again!

    I strategize, consult and manage digital marketing and communications for small businesses and creative entrepreneurs. I’m based in Brooklyn, because I have a thing for exposed brick, cozy, local coffee shops and the can’t stop, won’t stop energy of New York.

    Because I work with small companies, I get the chance to really know my clients – what makes them tick and how and why they should stand out in a crowded marketplace. A lot of my clients have a smaller staff, a limited budget and are already stretched thin for time. This leads us to tailor marketing strategies and solutions to each company’s unique needs and actual capacity.

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