Bright Ideas on Guidestar: Make Sure Your Digital Marketing Campaign Pays Off

Bright Ideas on Guidestar: Make Sure Your Digital Marketing Campaign Pays Off

It can be particularly difficult to gauge how much of your resources to invest when you’re running a campaign for the first time, or if you’re starting to approach your social media posts in a strategic, big-picture way. Digital marketing and paid online advertising can feel overwhelmingly complex, especially when you don’t have previous results to help you estimate a rate of return on your investment.

Case Study: Email Life Cycle of a Customer or Client

Case Study: Email Life Cycle of a Customer or Client

How much time do you spend working on daily to-do items or answering “this just in” questions and inquiries? Now how much time do you spend working on tasks that anticipate what’s on the horizon? Probably not a lot, right? This summer, I’ve been teaching short marketing sessions that culminate in actionable projects you can take on to set up smart marketing content and structures in your business during the slower season.

Social media can be an overwhelming piece of the marketing puzzle. Find where your natural talents meet your best-fit platform.

Take the quiz! >

About Me

Wordsmith, baker of layer cakes, frequenter of cutesy cafes, marketing brain and exercise enthusiast - among other joyous things.

Social media can be an overwhelming piece of the marketing puzzle. Find where your natural talents meet your best-fit platform.

Take the quiz! >

About Me

Wordsmith, baker of layer cakes, frequenter of cutesy cafes, marketing brain and exercise enthusiast - among other joyous things.