How to Tell if it’s Time to Rebrand

How to Tell if it’s Time to Rebrand

Your brand is more than your logo and colors and typefaces and tagline. It’s the accumulation of all these things (and more). And that becomes an overall feeling people have about your company, products and services. Your brand is how people perceive your work. So how do you go about building it?

Three Marketing Goals You Should Set for 2019

Three Marketing Goals You Should Set for 2019

If you do anything this year to improve your marketing, please focus your energy on customer service, nurturing relationships and being as generous as you can. There’s a lot of competition out there. The way you stand out is twofold: by being excellent at what you do and by being a total delight to work with. Here are the top 3 resolutions you should make for your marketing in the new year.

Bright Ideas on Guidestar: Make Sure Your Digital Marketing Campaign Pays Off

Bright Ideas on Guidestar: Make Sure Your Digital Marketing Campaign Pays Off

It can be particularly difficult to gauge how much of your resources to invest when you’re running a campaign for the first time, or if you’re starting to approach your social media posts in a strategic, big-picture way. Digital marketing and paid online advertising can feel overwhelmingly complex, especially when you don’t have previous results to help you estimate a rate of return on your investment.

Resources from Amy

Find Your Forever Fans

Use our free worksheet to pinpoint and delight your target audience at every turn.

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Winning Welcome Emails

Use our free template to set up expectations with new subscribers and welcome them with warmth and kindness.

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Where do you shine on social?

Find out where you should focus your efforts to show off your own brand of genius. 

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