How much time do you spend working on daily to-do items or answering “this just in” questions and inquiries? Now how much time do you spend working on tasks that anticipate what’s on the horizon? Probably not a lot, right? This summer, I’ve been teaching short marketing sessions that culminate in actionable projects you can take on to set up smart marketing content and structures in your business during the slower season.
My winning formula will help you streamline these competing priorities and focus your pitch.
Whether you are just launching your first website or redesigning from an existing site, the first step to building your map is to consider what you want someone to know and do when visiting your site.
Great customer experiences lead to increased word of mouth marketing. Surprising and delighting your customers and clients builds social proof and helps establish trust. I think there are three keys to facilitating excellent customer experiences.
Grouping people with like experiences, interests and past behaviors on your email list can be a challenge. In order to make it easy to join your list, you probably don’t gather a lot of information from them… at first. But there are at least 4 things you know about them without even surveying them for more information.