Any creative process requires time, money, commitment to the cause and an open, collaborative spirit. Here are my top 4 tips for surviving your rebrand, along with some resources to help you through it.
Your brand is more than your logo and colors and typefaces and tagline. It’s the accumulation of all these things (and more). And that becomes an overall feeling people have about your company, products and services. Your brand is how people perceive your work. So how do you go about building it?
The sheer amount of data in Google Analytics can be intimidating. There are a few things you can and should keep an eye on to ensure you’re on track with your marketing this year. I’ll take you through a few beginner analytics step by step.
If you do anything this year to improve your marketing, please focus your energy on customer service, nurturing relationships and being as generous as you can. There’s a lot of competition out there. The way you stand out is twofold: by being excellent at what you do and by being a total delight to work with. Here are the top 3 resolutions you should make for your marketing in the new year.
I had the great pleasure last month to speak with Melissa Guller, founder of The Kindling and host of the Figuring It Out podcast. “Figuring It Out” is a collection of casual conversations with female entrepreneurs, and Melissa is great at pulling out what has driven these women to build their businesses and how they serve their clients and customers with heart.
It can be particularly difficult to gauge how much of your resources to invest when you’re running a campaign for the first time, or if you’re starting to approach your social media posts in a strategic, big-picture way. Digital marketing and paid online advertising can feel overwhelmingly complex, especially when you don’t have previous results to help you estimate a rate of return on your investment.
Resources from Amy
Find Your Forever Fans
Use our free worksheet to pinpoint and delight your target audience at every turn.
Winning Welcome Emails
Use our free template to set up expectations with new subscribers and welcome them with warmth and kindness.
Where do you shine on social?
Find out where you should focus your efforts to show off your own brand of genius.
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