If you do anything this year to improve your marketing, please focus your energy on customer service, nurturing relationships and being as generous as you can. There’s a lot of competition out there. The way you stand out is twofold: by being excellent at what you do and by being a total delight to work with. Here are the top 3 resolutions you should make for your marketing in the new year.
I had the great pleasure last month to speak with Melissa Guller, founder of The Kindling and host of the Figuring It Out podcast. “Figuring It Out” is a collection of casual conversations with female entrepreneurs, and Melissa is great at pulling out what has driven these women to build their businesses and how they serve their clients and customers with heart.
It can be particularly difficult to gauge how much of your resources to invest when you’re running a campaign for the first time, or if you’re starting to approach your social media posts in a strategic, big-picture way. Digital marketing and paid online advertising can feel overwhelmingly complex, especially when you don’t have previous results to help you estimate a rate of return on your investment.
Confused about marketing funnels? I can’t imagine why. It’s not like there are 10 BILLION definitions and models out there… Oh, wait. There are. Some marketing funnels dissect a person’s journey with your company into 9+ layers of mindset, opinion and action.
Of all the important, life-changing transformations I’ve experienced while running my business for the last 7 years, learning how to ask for help is the biggie. Ever since middle school, I’ve always managed to get through the most tasks and take on the most activity that can possibly fit in a day…
When I’m working on a marketing strategy with an entrepreneur, nonprofit or creative, I make sure we’re taking Google into account when we’re planning their web copy. Follow my 4-step process for researching and applying a user-centric focus keyword to all of your own website writing.