The folks I work with—purpose-driven, thoughtful and creative entrepreneurs—are leery of follow-you-around marketing and only want to advertise responsibly. That’s why, this spooky season, I want to share with you four ways you can avoid being a creepy stalker in ad campaigns.
Who Should Pay Attention To You? Where & When to Include an Ideal Audience Breakdown in Your Marketing
Did you know that defining your ideal client is not an entirely internal exercise? All the work you’ve done to get clear on who you serve can also be used as a reference for persuasive copywriting in your marketing materials.
Much of your existing content posted, published and shared in 2019 can still apply to or inspire similar content this year. Why not save yourself some time, dig up the past and use it?
Three Approaches to Successful Marketing: How to Be Analytical, Creative & Human in Your Communications Planning
The analytical merges with the creative to forge a strong marketing core. But you still need one ingredient to truly succeed in reaching and persuading your best-fit clients: the human element.
Physical distancing and the pandemic have shaken the way we connect. Not everyone is freaking out, and here’s why: consistency establishes relevance.
If you follow my marketing advice and this blog, you know that I focus a lot on knowing your client and making sure your messaging meets them where they are.
Resources from Amy
Find Your Forever Fans
Use our free worksheet to pinpoint and delight your target audience at every turn.
Winning Welcome Emails
Use our free template to set up expectations with new subscribers and welcome them with warmth and kindness.
Join our facebook group!
Our vibrant online community is for entrepreneurs and small business owners who want to find new ways to approach promotion — without feeling icky and overwhelmed.