A lot of artists, nonprofits and small businesses literally don’t have time to think through this — and then it becomes way harder to access your mission and messaging priorities when you’re in the thick of designing a new website. Which is why I get so excited when I get a chance to create clear, cohesive plans for clients who are starting a web redesign or embarking on their – gasp – first website ever!
Here are five of my scrappy, pull it off with your bootstraps tips for great content marketing on a tight budget.
If your website is not optimized for mobile use, you are at a devastating disadvantage. Let me tell you why.
Arts Marketers Share Five Marketing Pet Peeves | Wisdom from my recent New York Foundation for the Arts Panel
Earlier this year, I joined expert arts marketers on a panel at New York Foundation for the Arts. One of my favorite questions from moderator was: “What are some of your marketing pet peeves?”
Last December, I embarked on an incredible project with Cincinnati Ballet to help prepare and position them for a rebrand. Cincinnati Ballet had big plans to expand their presence locally and nationally and increase ticket sales and fundraising. To reach new goals, they needed to modernize their look.
How many of you are killing it for your clients, but ignoring the advancement of your own endeavors in the process? Over coffee and a 10-minute break, I wrote down 5 simple, super-quick things you can do right this minute to pour some love into your own business.