Chances are: your “About” page could use some work. Beyond the technical components that make up better quality web writing, there are some basic instinctual mistakes I see nonprofits and artists make over and over again. The number one issue I see across our sector is that arts and nonprofit organizations are writing for themselves and not for their intended web visitors.
Apply my four-step formula to every goal you’ve set for the year. You can do this for everything as small as “flossing daily” to bigger goals like “earn $20,000 more in profit this year.”
The reputation of your company plays a huge, undeniable role in whether people will spend their time, money and energy on what you have to offer. There are ways to amplify your own good reputation in your marketing efforts. Capitalize on the good vibes!
A lot of artists, nonprofits and small businesses literally don’t have time to think through this — and then it becomes way harder to access your mission and messaging priorities when you’re in the thick of designing a new website. Which is why I get so excited when I get a chance to create clear, cohesive plans for clients who are starting a web redesign or embarking on their – gasp – first website ever!
Here are five of my scrappy, pull it off with your bootstraps tips for great content marketing on a tight budget.
If your website is not optimized for mobile use, you are at a devastating disadvantage. Let me tell you why.