Learn from my major email marketing mistake:Automation gone bad and why being human is the best way to promote what you do Click Here Click Here Oof. This Type-A, recovering perfectionist really hates making mistakes. It used to be that if my partner Ben caught...
I can’t tell you how many of my clients come to me with a complete disinterest in email marketing. They have all sorts of excuses for not emailing. And I have all sorts of reasons why they should do it anyway.
Any creative process requires time, money, commitment to the cause and an open, collaborative spirit. Here are my top 4 tips for surviving your rebrand, along with some resources to help you through it.
Your brand is more than your logo and colors and typefaces and tagline. It’s the accumulation of all these things (and more). And that becomes an overall feeling people have about your company, products and services. Your brand is how people perceive your work. So how do you go about building it?
The sheer amount of data in Google Analytics can be intimidating. There are a few things you can and should keep an eye on to ensure you’re on track with your marketing this year. I’ll take you through a few beginner analytics step by step.
If you do anything this year to improve your marketing, please focus your energy on customer service, nurturing relationships and being as generous as you can. There’s a lot of competition out there. The way you stand out is twofold: by being excellent at what you do and by being a total delight to work with. Here are the top 3 resolutions you should make for your marketing in the new year.