Like many families, ours has been forced to make tough decisions when it comes to life’s big events.
If you follow my marketing advice and this blog, you know that I focus a lot on knowing your client and making sure your messaging meets them where they are.
At Amy Jacobus Marketing, we’re obsessed with making marketing decisions and creating communications assets by deeply considering your ideal client’s point of view. But what if your notions of your ideal client are prohibiting you from reaching a diverse audience?
You know me, the Pester Queen of Consistency in Marketing. I’m always reminding you to consider frequency and recurring themes when it comes to what you say and do online, as well as in your business systems and customer experience.
Last week, I asked what your biggest marketing hurdles were on my Instagram Stories. Someone commented: “Whether to market at all.”
How well do you know your email subscribers? Or your followers on Instagram?
Resources from Amy
Find Your Forever Fans
Use our free worksheet to pinpoint and delight your target audience at every turn.
Winning Welcome Emails
Use our free template to set up expectations with new subscribers and welcome them with warmth and kindness.
Where do you shine on social?
Find out where you should focus your efforts to show off your own brand of genius.
Join our facebook group!
Our vibrant online community is for entrepreneurs and small business owners who want to find new ways to approach promotion — without feeling icky and overwhelmed.