Copywriting is such an important component of your business success. It’s a key ingredient on your website, in your email and social media marketing, in your paid digital advertising, even in video descriptions on YouTube and Vimeo…
If you’ve been lurking around my blog a while, you know that I’m a girl who always looks on the bright side. You may not know that I’m also the girl who brings true crime books to the beach. In honor of Halloween, I wanted to share the 4 Scariest Marketing Mistakes I see service providers make in their small businesses. Spooooookyyyyy.
Well, you might still be choosing your Halloween costume, but Thanksgiving is right around the corner, and the holidays right after… It’s time to start thinking about how you can shower your clients with your appreciation during this season of gratitude.
Follow these steps, gather these resources, and your first paid campaign will be way more successful than if you just dove in without thinking.
The people attracted to the creative field, and the folks who choose to forgo traditional work structures to branch out on their own, are already brave and passionate and willing to put in the work. What other traits help make a smart marketer?
When you approach email the wrong way, it’s a self-fulfilling prophecy. You show up less frequently; you get ignored more often.
Resources from Amy
Find Your Forever Fans
Use our free worksheet to pinpoint and delight your target audience at every turn.
Winning Welcome Emails
Use our free template to set up expectations with new subscribers and welcome them with warmth and kindness.
Where do you shine on social?
Find out where you should focus your efforts to show off your own brand of genius.
Join our facebook group!
Our vibrant online community is for entrepreneurs and small business owners who want to find new ways to approach promotion — without feeling icky and overwhelmed.