Launch Your Shiny New WebsiteOn budget, on time, on-point - and without pulling out all of your hair. That's key.
My job is to make sure that you can still do your job - and the website won't get stalled or sidetracked.
Let’s face it. Your [fill in the blank: nonprofit, dance company, or small business] is getting little to zero [fill in the blank: traffic, ticket sales, readership] on that dinosaur website of yours. You know you’re due for a major upgrade, but the more you think about the overhaul, the more you realize this project is going to take every single moment of your time. And when you have a company to run, that’s just not an option.
Top Clues You Might Want to Call me for a Chat
- You have no idea how to meet and choose your best-fit designer/developer.
- You only have 1-3 people on your marketing team who could devote time to this project.
- Your brain starts to hurt when you see the acronyms CMS, SEO, and HTML.
- You have trouble envisioning the storytelling you can do with a new site. Not to mention, the marketing and sales potential.
I speak designer.Designers and developers have a lingo all their own. So do you. Let me translate so you’re always on the same page.
I know great writing.Writing for the web is very different than writing for anything else. Let’s make sure your words are smart, concise, and search engine ready.
I think big picture.Nothing is worse than a new website that’s all style and no substance. With my digital marketing expertise, we won’t lose focus on functionality & longevity.
Why do you need a redesign in the first place?
Your website is your first-impression for many of your potential ticket buyers, patrons or clients. It shows off your visual identity and houses all of the essentials about you and your mission. Your sales, fundraising, online engagement, lead generation, and more depend on your place online.
Without an outside project manager to take the burden of moving the website along, your redesign can get buried among other pressing projects with equally important deadlines. Season brochures, fundraising campaigns and annual reports aren’t going to make themselves! And they can very easily take precedence over the coordination and execution of a project this enormous.
Project managing a web redesign takes one person’s laser-focused commitment. Let it be mine.
Visit Some of My Recent Projects
Jacob's Pillow Dance FestivalSite by Barrel
Brooklyn Friends SchoolSite by SMAKK Studios
Christopher Duggan PhotographySite by Beth Sullivan
Chris Walt PhotographySite by Kate Ladenheim for Amy Jacobus Marketing
Amy Jacobus is one of the most organized, punctual, diplomatic, engaged project managers I’ve worked with. She made sure we stayed on task and on target throughout our website redesign. We could not have done it without her.Mariclare Hulbert