Write for the Web

Write clear and compelling copy, and drive users to action.

I'm experienced in ripping up jargon, slashing run-on sentences and instructing your web visitors to buy tickets, donate or inquire.

 

Your insider knowledge of your company can actually block you from writing great copy. Too much “here’s what we do, and we’re fabulous,” and not enough “here’s what you get from engaging with us.” My first step is to take into consideration what your ideal client/consumer/audience wants to know. My next step is to speak in their language.

 

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SEO-Friendly

Stuffing your copy with keywords can be stilted at best and robotic at worst. I can find the balance between search engine optimized and actually approachable. I acknowledge the Google gods but primarily write to real-live humans.

Journalism-Trained

My background is in dance and journalism, so I’m a communicator by nature. Deadline-oriented? Check. Ruthless editor? Check. Grammar & accuracy geek? Triple check.

Content Creator

I won’t only suggest copy for your project – I can also brainstorm other ways to tell your story. Would video or imagery or icons better convey what you’re looking to say? I’ll let you know before drafting a sentence.

Why do you need a copywriter in the first place?

Good question. You might be struggling with your writing online, because it just doesn’t contain the keywords essential to pulling your audience in through Google searches and AdWord buys. You might be stuck in a rut, using corporate-speak or flat, organization-approved descriptors that don’t actually mean anything. Your web copy could come from a variety of writers and thinkers who don’t mesh in tone or rhythm, so everything feels scattered. You may be behind on your deadlines and need someone who loves deadlines.

Whatever the case, your web copywriting needs clarity, cohesion and probably some trimming down. I can help.

Read Some of My Writing for Web

More than anyone else, your wedding photographer is responsible for telling the story of your family — a story that will be retold and treasured for generations to come. It’s a delicate and critical role: I’m there to capture the many fleeting moments of a wedding, to record the true essence of that day, and to create a stunning archive of your story. Christopher Duggan Photography

Amy Jacobus Marketing Copywriting for Christopher Duggan Photography
Amy Jacobus Marketing Copywriting for Nel Shelby Productions

Our team is made of dancers and choreographers who know exactly what you need to share your work with presenters, grant-makers, festivals, and more. High-quality video that showcases your work as you intended it to be seen. No fancy zooms. No fuzzy, overexposure. Just pure, gorgeous documentation of your dance, uploaded online for you to share.

Nel Shelby Productions

Supporting Jacob’s Pillow means supporting dance artists at every stage of their careers. University students interested in choreography can attend rehearsals to see world-class artists in action. Dance-makers with only the seeds of an idea are invited to research concepts and investigate movement in residency at the Pillow. And award-winning choreographers bring world premieres to the stage during the Festival.

Jacob's Pillow Dance Festival

Amy Jacobus Marketing Copywriting for Jacob's Pillow Dance Festival
Amy Jacobus Marketing Copywriting for Brooklyn Friends School

Brooklyn Friends School has been providing a challenging academic program to its students since 1867. Guided by the Quaker principles of truth, simplicity, and peaceful resolution of conflict, our educational environment values academic achievement and social growth.

Brooklyn Friends School

Drop me a line.

Tell me all about your web copywriting needs.

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