Social Media that Matters

by | Mar 15, 2017 | Marketing Tip

Guest Facilitator Julia Bator tells the Tide Risers to “choose the bigger life” – I’m thinking hard in the back, brows furrowed as always. Photo by Lara Holliday.

This year, I joined my mentor/client, all-around genius Lara Holliday, founder of Bergen Street Strategy, in her incredible new venture — Tide Risers. Lara founded Tide Risers, because:

“it is too difficult for women to find the mentoring, coaching, quality professional development, and other essential supports we all need to ensure that our hard work is our best work, and that our limited resources are leveraged to their fullest effect.”  

Even in its first year, Lara has gathered together an incredible group of mission-driven women to expand their ambitions and clarify their purpose through Tide Risers. Her signature “Unstickher” sessions are designed to help members move up and out of their sticking points to achieve their goals and advance their causes.

We are encouraged to make room and time for our own personal and professional development, and each gathering prompts self-realization and honest progress toward shared and individual goals. I feel safe and vulnerable and supported and stretched in this group. I feel centered and calm and inspired to make moves.

One of the things my clients often get “stuck” on is how to succeed on social media.

They ask: how do I increase my impact on social media?

Quick answer: Know your audience, be consistent and foster community.

They ask: how do I sell more tickets using Facebook?

Quick answer: Pay for really targeted ads.

They ask: how do I use Instagram to broaden my audience?

Quick answer: Be beautiful and pump up your hashtag game.

They ask: why should I be on Twitter?

Quick answer: If you’re asking this, you probably shouldn’t be there.

They ask: are cultural organizations getting new patrons and donors via Snapchat?

Quick answer: Not Likely *

*With one exception – there’s got to be more people visiting LACMA after seeing their Snaps, right?? I mean, SO clever.

Obviously, there’s a whole lot more to say on each of these topics. But an underlying theme is clear:

How do I reach my goals by being on social media?

Well, to start, most of my clients need to focus their efforts on the platforms that offer them the most impact.

I know at this point I may sound like a broken record, but in order to excel on any social media platform, even the ones that don’t exist yet, you need to deeply understand who you’re trying to reach. If you haven’t downloaded it yet, go back right now to sign up and fill out my Who’s Your Audience? Worksheet.


Amy Jacobus Marketing - Social Media That Matters; photo by Whitney Browne

Scrolling through my social feeds as Ceci on my team draws a literal thought bubble for me. Your work on social only pays if it’s thoughtful and intentional, folks. Photo by Whitney Browne.

Different social platforms have different social customs. Does your audience enjoy a good sub-tweet, a pretty flatlay, a live video or a longform thought piece? What’s the app your ideal fan checks too many times a day? Where does your organization’s content get the most engagement already?

Because I work with small businesses, nonprofits and arts organizations, my clients don’t have large teams — no one has a staff member solely devoted to Instagram Stories. And they don’t have big budgets to spend on promoting posts. They need to use their limited resources to the fullest.

So my consulting focuses on Social Media That Matters. Time and money and creativity well-spent. I guarantee if you are trying to be on every platform, your efforts matter far less than if you spend more energy on just one or two.

You just have to make it the right ones!

I offer two-hour one-on-one consulting sessions on social media strategy to artists and entrepreneurs for $225 per session. This spring I’m joining forces with Tide Risers to teach a Social Media That Matters workshop for only $145 for non-members. This means, if you sign up, you’ll get the same great advice in an intimate group for an $85 discount!!

In Social Media That Matters, we’ll complete an exercise about your target audience, play matchmaker with your storytelling strengths and your ideal social platform, and provide the tips to using each platform well without totally losing your mind or spending the rest of your professional life glued to your smartphone. Your family and friends will thank you.

Join Us for Social Media That Matters

Wednesday, April 26, 2017
146 Bergen Street, Brooklyn, NY
$95 for Tide Risers & AJM insiders (that’s you!)

Learn More & RSVP

Join me, jot down some notes and reclaim some of your time!! Once you focus your efforts more strategically, all your efforts will mean something. All your efforts will matter.

Even if you’re not able to come to my upcoming Tide Risers workshop, pop over to my Instagram and let me know what your biggest frustration is with social media right now. It just might inform how I kick off my session!!

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Written by: Amy Jacobus

Written by: Amy Jacobus

the brains of the operation

I strategize, consult and manage digital marketing and communications for small businesses, individual artists and nonprofit organizations.

I’m an independent contractor based in Brooklyn, because I have a thing for exposed brick and cozy, local coffee shops. Because I work with small businesses, I get the chance to really know my clients – what makes them tick and how and why they should stand out in a crowded marketplace. This leads to marketing strategies and solutions tailored to each company’s unique needs and actual capacity.


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