Elevate your Marketing Efforts
Five Quick, Simple Things You Can Do Right This Minute
This February, several of my clients have asked for additional services from Amy Jacobus Marketing — from increased project management to additional copywriting to small design projects.
This leaves me with little to no time to write, reflect and advance action steps toward my own goals for 2017. And as much as I love my clients and my work, skipping out on my own marketing is not the brightest idea.
It made me think: How many of you are killing it for your clients, but ignoring the advancement of your own endeavors in the process?
So, over coffee and a 10-minute break, I wrote down 5 simple, super-quick things you can do right this minute to pour some love into your own business.
#1. Refresh Your Instagram Bio
Great bios are a snapshot of not just who you are but what you offer to the world.
Take a look at:
Amy Jacobus, Digital Marketer & Dog Mom. Over-caffeinated, never stops learning & always up for a good dance break. Find me at amyjacobus.marketing
Has personality, gives a professional descriptor. But does it tell you what you get for following along?
Amy Jacobus💡 Marketing Pro Smart marketing for arts, small biz + nonprofits that need a boost. Over-caffeinated lover of dance breaks.📍Brooklyn 💌 Sign up to define your following👇🏼 bit.ly/audience-ID
Now, at a quick glance, someone can see what they’ll get from following me on Instagram, and they can even sign up for a free download on a topic they’re interested in…
Inspired? Re-write your whole bio!
#2. Re-share A Popular Post
Everyone I know seems to forget that…
- They’re gaining new follower to their communities all the time and
- Not everyone organically sees even your best and brightest content.
Look at something that was popular in the past, and share it again! You can always reshape the caption or elaborate on the post with some new perspective or experience. But it’s totally not a crime to simply share it again as-is. Really.
Inspired? Boost the reach with some paid ad oomph.
#3. Ask Your Favorite Client, Fan or Customer for a Testimonial
Your biggest supporters are your biggest supporters for a reason. Ask them why they love your service, work or product, and voila! You have a new quote for your website, a rave to share on social media, a testimonial to insert into your next proposal… Just make sure to ask for permission to share widely when you ask for their thoughts.
Inspired? Who doesn’t love an instant ego boost? Ask someone else and grow your collection of raves!
#4. Re-read Your Goals
I guarantee you’ve been dreaming of more since you last wrote out your plan for the quarter, the year or your life on a grand scale. Remind yourself of your professional goals to spark new ideas and institute another small step toward your next big win. Don’t forget to congratulate yourself on the work you’ve already done!
Inspired? Add to your goals. You’re never done dreaming…
#5. Take A Walk. A Break. Unplug.
It might seem irresponsible to step away from all the work you have to accomplish, but I promise that breath is going to give you the energy, clarity and desire to work smarter, better and more efficiently.
Inspired? Book your next vacation!!
Join me on Instagram over the next week to talk more about each of these five quick ways to elevate your efforts, ask questions and share your insight with a friendly, growing community of hard workers, creatives and artists!!
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Written by: Amy Jacobus
the brains of the operation
I strategize, consult and manage digital marketing and communications for small businesses, individual artists and nonprofit organizations.
I’m an independent contractor based in Brooklyn, because I have a thing for exposed brick and cozy, local coffee shops. Because I work with small businesses, I get the chance to really know my clients – what makes them tick and how and why they should stand out in a crowded marketplace. This leads to marketing strategies and solutions tailored to each company’s unique needs and actual capacity.