Bright Ideas on Capacity Interactive: Hiring an Outside Project Manager

by | Feb 4, 2017 | Marketing Tip | 0 comments

Capacity Interactive is the genius company behind an inspiring annual Digital Marketing Boot Camp for the Arts here in NYC – so I am so thrilled to share my new guest article for their Ideas blog!

Your organization’s website is your first-impression for many of your potential ticket buyers, patrons or clients. It shows off your visual identity and houses all of the essentials about you and your mission. Your sales, fundraising, online engagement, lead generation, and more depend on your place online.

Frequent smaller scale improvements, referred to as iterative design, are a smarter and more affordable path but only if and when you have the solid foundation and flexible CMS you need for continuous tweaks, tests and add-ons. And to build that foundation, you might first need a major overhaul.

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Written by: Amy Jacobus

Written by: Amy Jacobus

the brains of the operation

I strategize, consult and manage digital marketing and communications for small businesses, individual artists and nonprofit organizations.

I’m an independent contractor based in Brooklyn, because I have a thing for exposed brick and cozy, local coffee shops. Because I work with small businesses, I get the chance to really know my clients – what makes them tick and how and why they should stand out in a crowded marketplace. This leads to marketing strategies and solutions tailored to each company’s unique needs and actual capacity.


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