Amy Jacobus Marketing
Amy Jacobus Marketing helps artists, nonprofits and socially conscious small businesses communicate with more impact, elegance and intention.
Through smart digital marketing strategy and dedicated project management, our aim is to elevate your brand, amplify your reach and better organize your approach. Why? So you can focus on making a difference in the world.
Our team thoughtfully considers your actual capacity, resources and goals, because we firmly believe you can make waves without over-extending. We prioritize kindness and personalization and focused effort.
Rather than practicing a do-it-all philosophy, we want you to do some things really well instead.
We’ll find clarity in your communications, build stronger systems and track your progress through marketing that’s just plain smart.
Work with me, and we’ll make sure Google and potential clients notice you through up-to-date search engine optimization techniques. We’ll have planning parties and craft easy-to-maintain social media strategies and blog editorial calendars. I’ll write engaging web content that doesn’t just cram in keywords but gets your point across. I’ll set up savvy Facebook ad campaigns that lift your brand and grow your following. And we’ll set goals, determine action steps and establish ways to measure your success.
Let me tell you. I work with some incredible mission-minded clients.
I have an ongoing relationship creating and tackling marketing initiatives for the ultra-talented photo and film studios of Christopher Duggan Photography and Nel Shelby Productions. I also advise on systems and client relations, knowing that focus on great customer care is the key ingredient for any organization’s success. I write and present creative communications strategy for Bergen Street Strategy. CEO Lara Holliday is a brand genius with a social conscience and leads projects that increase fundraising potential through more impactful communications. Bergen Street clients I’ve consulted with to date include: iMentor, Lime Connect, Teach For America – New York, William T. Grant Foundation, New York City Mentoring Program, The Public Good and ExpandED Schools.
I project managed new smart, responsive website redesigns for Brooklyn Friends School, Brooklyn Ballet, Christopher Duggan Photography, Nel Shelby Productions, Bergen Street Strategy, Jacob’s Pillow Dance Festival and Chris Walt Photography. For most of my website redesign projects, I also commit as lead copywriter and provide essential editorial and content marketing input.
My methodology for preparing for site overhauls and rebranding gives nonprofits, artists and small business owners a clearer idea of what their objectives are for these massive projects and paves the way for successful kick offs. I most recently applied this prep for Cincinnati Ballet while they revamped their complete visual identity.
I, too, used to have a daily commute.
In my pre-freelance days, I pitched dance stories to The New York Times as a PR professional. I survived tight grant proposal deadlines and shaped copy and storytelling for performance programs with Brooklyn Ballet. I met my partner Ben working coat check at a museum. I choreographed and produced my own dance performances. All of these experiences shape how I balance big picture with expertly planned, incremental progress.
“Amy Jacobus is constantly a step ahead of me. Her passion for marketing and meticulous execution helped me take my business to several new levels. She takes on my goals as a personal challenge and has been a driving force to achieve and exceed those goals time and again.”
– Christopher Duggan, Christopher Duggan Photography
“Over the years Amy has built a fan base for me on Facebook and Twitter, launched a successful fundraising campaign for a film I’m producing, created workable systems for my ongoing marketing and helped me build my team. She is enjoyable to work with, smart, savvy and does her research.
I’ve never met someone so prepared. I know my relationship will continue with her for a very long time. She’s now a staple in my business.”
– Nel Shelby, Nel Shelby Productions
“Amy rocks. Seriously. Don’t hire her because I need her all to myself.”
– Lara Holliday, Bergen Street Strategy